FireHaus is a West Side dispensary that embodies what it means to engage with cannabis, offering sleek products and brands that appeal to a wide demographic.
FireHaus’ old design didn’t give it the Los Angeles “kick” necessary to compete with its neighbors. The store sits on the Westside of L.A., and a brand redesign needed to emphasize trendiness that felt relatable to the middle-aged residents as well as younger students and renters that were in its vicinity.
FireHaus’ new logo modernized its namesake, and brought to light a bold font capable of capturing attention no matter its usage.
In continuation of our involvement with the brand, we designed a number of digital marketing pieces for FireHaus’ use. Part of FireHaus’ brand was encompassing a form of subtlety, knowing that their demographic would appreciate intricate designs, inspiration from the past, and print collateral that spoke for itself.
Copy: Jennifer Merritt