Founded in a small and beachy Southern Californian warehouse in 1973, FMF made waves tearing up the week at races all along the West Coast. Before long, FMF’s renowned engineers and mechanics had built an iron-clad company with performance parts that rivaled even the stiffest of competition. The classic FMF Powercore Helmet is top-notch workmanship with a retro 80s twist on what it means to roost in the dirt. The following work is full spec, and showcases a fully-fledged and expertly-adaptable campaign design system featuring 3D modeling, helmet graphics, editorial work, and tons of collateral designed by an enthused creative director and avid motorcycle rider.
Concept, Design, Production & Direction
Inspiration/ Icon Motorsports July 2019 Campaign,
Copy & Voice/ Jennifer Merritt