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Founded in a small and beachy Southern Californian warehouse in 1973, FMF made waves tearing up the week at races all along the West Coast. Before long, FMF’s renowned engineers and mechanics had built an iron-clad company with performance parts that rivaled even the stiffest of competition. The classic FMF Powercore Helmet is top-notch workmanship with a retro 80s twist on what it means to roost in the dirt.

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The following full-spec work showcases a re-imagining of a familiar motorcycle brand with an all new logo, new product-lineup, and a 360-campaign to support the product introduction. Each deliverable was researched, concepted, then produced. Items include 3D modeling for product visualization, helmet graphics, printed editorial work and marketing collateral, and tons of assets designed by an enthused creative director and avid motorcycle rider.

All content, designs, and visuals produced with Cinema 4D, Illustrator, Photoshop, Figma, love, and ProCreate.
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Role

Brand Director & 3D Creative Producer

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Duration‍

8 weeks.

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View the full Case Study Here ↗  

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