Whether standing over a machine groggily in your kitchen or waiting in line at a local cafe, we can all agree that coffee is what starts most people’s mornings.
Located near Los Angeles, this particularly alluring coffee roasters shares its rich history with the Smoky Hollow industrial district of El Segundo, California.
For Smoky Hollow, I was tasked with researching the market demographic for this coffee+roastery combination cafe, developing a logo and brand standards, then implementing a wide array of branded collateral, paid and organic media, animated content, email content, website assets, and produce packaged goods for sale in-store and online through their eccomerce website.
Role
Brand Director, Lead Visual Designer & Art Director
Duration
12 weeks.
Credits
Strategy/ Jason Jacquot,
Copy & Voice/ Jennifer Merritt
