‍

At the intersection of fintech and social networking, Startag emerged as a pioneering mobile platform designed to streamline cryptocurrency transactions and foster a vibrant community of creatives. As the head of product and of Creative, I played a pivotal role in shaping the brand's identity, product management and roadmap, and comprehensive branding strategy.

‍

My tenure at Startag was marked by the creation of a robust web3 app complete with a new logo and type system, thorough identity guidelines, brand activations at Art Basel and NFT NYC, web and paid media content, and over 128 user-focused screens designed for both Android and iOS complete with a robust component and design system in Figma.
‍

Role

Product Design & Creative Director

‍
Duration‍

1 1/2 years

‍
Credits
‍

Chief of Operations / Blake Commagere
Product Designer / Erik Pettee
Junior Designer / Kirsten Divito
Technical Lead / Pavlo Liapin
‍

‍

‍

‍

‍

View the full Case Study Here ↗  

‍

‍

‍