Now more than ever, consumers are earth-conscious and in support of eco-friendly brands — and for good reason. The carbon footprints we leave last a legacy, and unfortunately, the daily items we rely on most attribute to them.
Your daily commute, runs to the grocery store, even dropping the kids off at school; your car feels like a necessity...but is it? Enter Electric Bikes Los Angeles.
From the limited brand that was available to us at the time, I utilized the limited colors and existing website to develop a new creative direction to take the brand's digital presence to the next level.
Working with a copywriter and ambitious UI/UX designers, we developed a more streamlined approach to revitalizing this brand through designing and shooting new content for their store location, product line up, and product catalogue. With consumer metrics from the strategist, I developed a unique creative direction for weekly email newsletters and social media content converting new and frequent customers. This content included paid ads, promotional videos, Instagram and Tik Tok stories, and a solid social media feed.
While the site is still in the works, leaps in EBLA's metrics took off due to quick creative changes to the brand's digital front. Content showcasing their product selection, bike technology, store layout, and promotional videos helped drive the brand's awareness all throughout Los Angeles.
Copy: Jennifer Merritt
UI/UX Designer: Preston Wheeler
Director of Strategy: Jason Jacquot