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TMI is an app that empowers users to create and share personalized recommendations, from products to places, while engaging with a like-minded Venice community. Users can discover new spots, make curated lists, and even schedule events like workouts or wellness retreats, enhancing social connections through shared interests.

Working directly with founder Nellie Hayat, I spearheaded a complete brand overhaul, designing a new logo, color scheme, and UX/UI for both the app and website. I also developed a comprehensive go-to-market strategy, targeting Venice’s wellness-focused community through guerilla and digital marketing campaigns.

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Role

Head of Brand & Product Designer

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Duration‍

5 Weeks

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